10pm approached me after overhauling their packaging and preparing to launch several new product lines. They needed a suite of imagery that would introduce and communicate their brand — but at the time, they had no existing visual assets.

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Working together, I helped them define their story and tone of voice. We developed scenes inspired by the real environments where the products are used, alongside minimalist, surreal compositions that reflect both their visual identity and narrative: sleep-focused products expressed through dreamscape-like imagery.