The Vegan Society approached me after developing a range of vegan supplements high in B2 and other nutrients commonly lacking in plant-based diets. Together, we set out to create a campaign that felt approachable and relatable, while visually expressing the nutritional benefits of the products.

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After reviewing their thematic direction, I developed a series of concepts and then styled, produced, and delivered the final imagery, bringing their vision to life through thoughtful, ingredient-led storytelling.