Proleeva and Max approached me in 2024, just after launching their first clinically backed supplement line designed to support recovery from chronic illness in adults over 40. They wanted a neutral, minimal, and inviting visual direction that could be used across their website, social media, and both above- and below-the-line advertising.

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As a new brand, they had not yet established a visual identity for their imagery. Working closely with the team, I helped build their story from the ground up — defining their lighting style, compositional language, colour palette, and overall narrative approach.

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Based in California, the brand launched to strong success in early 2025. We are now partnering again on a wholesale rebrand as they rename and repackage their product, developing a refreshed visual identity for the next stage of their growth.